IKEAs Hilarious Lets Relax Commercial Promotes Family Time Without Phones
Today, it seems like everyone has a mobile phone readily at hand. You cant walk two feet without bumping into someone with one, and while that may be good for making quick calls or following GPS when youre in a bind, it isnt always a good thing at the dinner table.
Whether theres a strict mute button rule or youve banned phones from the table entirely, those pesky devices still manage to disrupt the family meal.
Thats why IKEA recently released this absolutely hilarious PSA featuring a typical family from the 18th century. Theyre all sitting down at dinner when Dad stops his daughter just before she bites into an apple.
Everyone looks pained, and the reason why becomes clear almost immediately: an artist must paint the meal on their table before anyone can eat.
Many PSAs are sentimental and even gut-wrenching. There was that chilling New Zealand video on thedangers of speeding, and the Budweiser commercial on drinking and driving. These just convey messages in a different, but no less effective way.
As the IKEA video continues, several men race around town showing the painting off in order to get “likes.” Its meant to mimic the way we post pictures on social media most notably, Instagram and how were so concerned with how others perceive us when the people we love and care about are sitting right there.
What a clever way of raising awareness about this modern issue!
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